Ask most people what digital product to make and they say ebook. It is the format everyone has seen, which is exactly the problem: it is the most crowded shelf in the shop, and for a lot of problems it is the wrong shape entirely.
Here are twenty-three alternatives, grouped by who buys them rather than by what they are. Because the buyer is the part that matters.
For people building an audience
- A swipe file of hooks. Sixty opening lines for one niche. Creators buy this repeatedly because they burn through hooks faster than anything else. → Social content
- A month of story content, planned. Not templates — the actual sequence, in order, with the words. The value is that it removes the daily decision.
- Faceless video scripts. A large and growing audience wants to post without appearing on camera and has nowhere to buy the words.
- A content repurposing system. One long piece into a month of short ones, with the exact cut points. → Podcast, video & YouTube
- A newsletter starter pack — the promise, the welcome sequence and the first issue written. → Emails & scripts
For local businesses and trades
This is the most under-served market in digital products, and the least competitive. A plumber will pay properly for something that gets them paid faster.
- A quote template with the exclusions written in. Scope creep costs trades real money; a document that prevents it is worth far more than it costs. → Trades & local business
- Job sheets designed to be filled in on a van dashboard. Not a pretty form — a practical one.
- A door-drop leaflet with one clear offer instead of a list of services.
- A customer handover pack that prompts a review at exactly the right moment.
- Local SEO page sets — one page per area covered. → Marketing & ads
For coaches, therapists and practitioners
- A complete client onboarding pack — intake, consent, session structure, aftercare. Sells because it makes a solo practitioner look established. → Health, fitness & wellbeing
- Session plans for a specific format and level, with the cueing written out.
- A workbook clients complete between sessions. The most under-used format there is. → Workbooks & journals
- A twelve-week programme with the emails that keep people in it.
For businesses that need documents and don't have them
- Standard operating procedures, written so a new starter can follow them. → Business packs
- A pricing strategy document including the script for announcing a price rise.
- Contract and policy sets drafted around a specific kind of business. → Business documents & admin
- Cash-flow and pricing models that actually calculate. → Finance & bookkeeping
- Board packs, investor updates and tender responses. Corporate buyers have budget and almost no time. → Corporate & teams
For households, teachers and hobbyists
- Routine and reward charts built around named children and real ages. → Kids & family
- Schemes of work and differentiated worksheets for a specific year group. Teachers buy in September and January. → Teachers & education
- Wedding stationery suites — invitation, order of service, signage, all in one design. → Weddings & events
- Custom itineraries and travel guides for a named place and set of dates. → Travel & hobbies
Which of these actually sell
Two patterns hold across all of them.
Specific beats broad, every time. "Meal planner" competes with ten thousand others. "Meal planner for a family of five with one coeliac" competes with almost nothing and converts far harder. Narrowing feels like shrinking your market; in practice it is the only thing that makes you findable.
Business buyers are less price-sensitive than consumers. A £53 corporate document is an easy yes for someone whose alternative is a day of their own time. A £53 consumer planner is a considered purchase. If you want revenue sooner, sell to businesses.
Every product in this list can be made to your brief, in your branding, and delivered within 48 hours. You write what it should be about; we build that exact thing.